Editorial Policy
How SA Baby researches, writes, reviews, updates and corrects its content, and how we keep advertising separate from editorial.
Our standards
Every page on SA Baby is written to be accurate, useful and kind. We aim for guidance a health professional would recognise as sound and a tired parent can actually follow.
How an article is made
- Question first. We start from a question parents genuinely search for, not a keyword we want to rank for.
- Research. Writers use national health service guidance, paediatric and obstetric bodies, peer-reviewed studies and recognised textbooks. Anecdote is labelled as anecdote.
- Draft. The writer answers the question in the first hundred words, then goes deeper, with a table of contents, clear headings and a plain-language summary.
- Edit. An editor checks structure, tone, accessibility and that nothing overstates the evidence.
- Health review. Articles touching on pregnancy, illness, medication, feeding or infant safety are checked by a health-trained reviewer before publication.
- Publish and date. The publication date and the last-updated date are always visible.
Sourcing
We prefer primary sources: clinical guidelines, official immunisation schedules, growth standards and published research. We avoid citing content farms. When evidence is limited or contested, we say so rather than pretending certainty.
Updating
Health and safety content is reviewed on a rolling schedule, and immediately if guidance changes or a reader flags a problem. The last-updated date on each article reflects a genuine content review, never a cosmetic tweak.
Corrections
Mistakes are fixed quickly and openly. Minor typos are corrected silently; factual errors are corrected with a dated note at the foot of the article; significant errors get a note at the top. Email corrections@sa.baby.
Independence from advertising
Editorial and commercial are separate. Advertisers cannot preview, approve or veto content. Sponsored content, if it ever appears, is labelled as sponsored at the top of the page. Affiliate links never buy a better review.
Inclusion
Families come in many shapes. We write for mothers, fathers, adoptive and foster parents, single parents, same-sex parents, grandparents and carers, across cultures, budgets and body types. We avoid judgemental language about feeding, birth choices and returning to work.
AI use
We use software to help with research organisation, structure and formatting. Every published page is reviewed, fact-checked and edited by a human being who takes responsibility for it. We do not publish unreviewed machine output.
Authors
Every article carries a named author with a biography, credentials and contact route, and health-reviewed articles name the reviewer.