Advertise With Us
Reach expectant and new parents on SA Baby with display advertising, sponsored content and newsletter placements.
Reach parents at the moment of decision
SA Baby readers are people making decisions they have never made before: which pram, which formula, which car seat, which nursery, which name. They arrive with intent, they read to the end, and they act. If your brand serves expectant parents, new parents or families with young children, this is a high-consideration audience.
Who reads SA Baby
- Expectant parents in the second and third trimester researching birth, kit and names.
- Parents of babies aged 0–24 months searching for feeding, sleep, health and development answers.
- A strong mobile-first, search-led audience, with a growing newsletter and returning tool users.
- Baby-name and calculator pages drive deep, repeat sessions rather than one-and-done visits.
Current traffic, demographic splits and engagement figures are shared in our media kit on request.
What we offer
- Display advertising — responsive leaderboard, in-content and sidebar placements, all reserved to prevent layout shift, so your creative loads without wrecking page speed.
- Category sponsorship — own a section such as Sleep, Feeding or Baby Names with tasteful, labelled branding.
- Sponsored articles — written to our editorial standard, clearly labelled, permanently hosted, and never disguised as independent editorial.
- Newsletter placements — a single, well-integrated slot per send.
- Tool sponsorship — associate your brand with a specific calculator used week after week.
What we will not do
We do not sell positive reviews, do-follow links in editorial, or coverage of products that breach infant-feeding marketing codes or safe-sleep guidance. We decline advertising that shames parents. Keeping reader trust is the whole business.
Specifications
Standard IAB display sizes, JPEG/PNG/HTML5, under 150 KB per creative, no auto-play audio, no interstitials that block content. Sponsored articles: 900–1,500 words, produced by our team with your brief, with one round of factual review.
Get the media kit
Email ads@sa.baby with your brand, campaign window and objective. We will send current audience data, formats and rates within two working days.